Stay safe

Thailand has a plethora of accommodation in every price bracket. Always take a look at the room (or better still several rooms, sometimes owners offer not the best/cheaper rooms first) before agreeing a price. In smaller establishments also do ask for the agreed price in writing to avoid problems during check out.
The best prices (30%-50% off rack rates) for accommodation can be found during Thailand's low season, which is during May - August, which not surprisingly also coincides with the region's monsoon season. The peak season is during December - February.
The prices listed are average for the country, and vary depending on the region and season. Smaller provincial towns will not have fancy hotels or resorts, while on popular island beaches it may be hard to find something cheaper than 300-400 baht even during the low season.
Hostels are something not typical for Thailand. You will often get a bit more Westernized and hotel-like interiors. They will usually have both a dorm and private rooms, depending on what you are interested in. Hostels will usually always be filled with western tourists, and it is easy to make friends and socialize with the other guests. Most hostels will have decent air conditioning as well. They will almost always have free wifi, and usually a guest bar.
Guesthouses are usually the cheapest option, basic ones cost 100-200 baht per room per night (100 or less for a dorm bed). This gets you a room with a fan, a squat toilet (often shared), shower (shared or private) and not much else. Better guesthouses, especially in towns with significant amount of foreign guests, have more amenities (European style toilet, 24h hot shower, bigger room or even balcony, free wi-fi internet, sometimes TV, everyday room service, fridge) - with price, subsequently, in the range 200-500 baht. This makes them close to Thai hotels - however, the difference is they're more oriented to the Western clientele, and as such often offer various tours (sometimes overpriced), computers and/or in-room Internet access, or even have a ground floor restaurant.
If you're satisfied with the guesthouse of your choice and plan to stay there for more than several days (especially during the low season or in the places with abundant accommodation options such as Chiang Mai) - ask for a discount; this may be offered not everywhere, but if it is - even weekly rate may be 25% less or so, and for monthly rates it's not uncommon to be twice or more cheaper. Normally, you'll have to pay for the entire period asked, but note that if something changes and you have to check out early - money refunds are not customary in Thailand. As such, if an early departure is possible (but unlikely enough to pay a week/month in advance) - you should discuss this option with the owner/manager beforehand.
Last-minute bookers can often get quite steep discounts at nice hotels. Last-minute deals can be found on the internet or since recently on some mobile applications that give you large discounts on same-day bookings. If you are lucky you can get a decent 3 or 4 star hotel for the price of a hostel or guesthouse room.
Thai hotels start around 200 baht and go up to around 800 baht. The upper end of this range will be air-conditioned, the lower end will not. The primary difference is that with a hotel room, your bathroom should be private, bed linen and towels should be provided, and there may be a hot shower. The guests are mostly Thais. TVs are available except in the lower end; Internet access, though, is less likely to be present than in guesthouses; and is even less likely to be complimentary and/or in-room.
Tourist hotels are generally around 1000 baht and offer the basics for a beach vacation: swimming pool, room service and colour TV.
Boutique hotels, 2000 baht and up, have mushroomed during the past few years, they provide a limited number of rooms (10 or less) and more personalized service. While these can be excellent, quality varies widely, so research is essential.
Business and luxury hotels , 4000 baht and up, offer every modern amenity you can think of and are largely indistinguishable from hotels anywhere else in the world. Some, notably Bangkok's Sofitel So Bangkok,The Oriental,The Sukhothai and The Peninsula are among the world's best hotels. The most luxurious resorts also fall in this price category, with some of the very best and most private adding a few zeros to the price
Respect
Thais are a polite people and, while remarkably tolerant of foreigners gallivanting on their beaches and with their women, you'll find that you will get more respect if you in turn treat them and their customs with respect.
The wai
Ronald McDonald showing how it's done
The traditional greeting known as the wai, where you press your hands together as is in prayer and bow slightly, is derived from the Hindu cultural influence from India, and still widely practised. Among Thais, there are strict rules of hierarchy that dictate how and when the wai should be given. In brief, inferiors salute superiors first. You should not wai service people or street vendors. The higher your hands go, the more respectful you are. You will also often see Thais doing a wai as they walk past temples and spirit houses. As a foreign visitor, you are not expected to know how to wai, nor to reciprocate when wai'd to; while you're unlikely to cause offense if you do, you may well look slightly strange. If somebody makes a wai to you, a slight bow alone is more than sufficient for ordinary occasions, and for business, most Thais will shake hands with foreigners instead of waiing anyway.
Dress
Personal appearance is very important in Thailand as a measure of respect to other people, you will find that dressing appropriately means that you are shown more respect in return. This translates in many ways, even sometimes lowering initial offering prices at markets. While some allowance is made for the differing customs of foreigners, Thais respond more positively to well-dressed Westerners.
Traditionally, Thais are modest and conservative dressers. At a minimum your clothes should be neat, clean, and free from holes or tears. Except at the beach or at sacred sites normal western dress is acceptable for both men and women, except that you should avoid clothing showing a lot of skin. Pants are preferable to shorts, blouses should have capped sleeves, and if tank tops are worn, the straps should be thick (i.e., not spaghetti straps). Thai men generally wear pants, and most Thais view an adult man wearing shorts as fairly ridiculous; shorts are primarily worn by laborers and schoolchildren. Men's shorts should be knee length or more, if worn at all.
Taking off one's shoes at temples and private homes is mandatory etiquette, and this may even be requested at some shops. Wear shoes that slip on and off easily. Flip-flops, hiking sandals, and clog-type shoes are usually a good pragmatic choice for traveling in Thailand; only in the most top-end establishments are shoes required.
It is best to play it safe with wats and other sacred sites in Thailand; your dress should be unambiguously modest and cover your entire torso and most of your limbs. For men, ankle-length pants are mandatory; on top, t-shirts are acceptable, though a button-front or polo shirt would be best. Many recommend that women wear only full length dresses and skirts; you should make sure that your clothing covers at least your shoulders and your knees and some places may require that you wear ankle-length pants or skirts and long sleeved tops. Shorts and sleeveless shirts are highly inappropriate, as are short skirts. The rules are even more strict for foreign visitors, so even if you see a local in shorts it's not OK for everyone.
Topless sunbathing is common by western women at many touristy beaches. At beaches which are primarily Thai visitors however, this is not advised.
Monks
Buddhist prayer flags, Wat Arun, Bangkok
Buddhist monks are meant to avoid the temptation of women, and in particular they do not touch women or take things from women's hands. Women should make every effort to make way for monks on the street and give them room so they do not have to make contact with you. Women should avoid offering anything to a monk with their hands. Objects or donations should be placed in front of a monk so he can pick it up, or place it on a special cloth he carries with him. Monks will sometimes be aided by a layman who will accept things from women merit-makers on their behalf.
While some monks do accept money, most of them do not and offering money to a monk is sometimes considered a sign of disrespect in Theravada Buddhist cultures. Therefore, should you wish to donate to a monk, you should only offer food and put your donation in the appropriate donation box at the temple.
In the morning from 05:00 to 06:30, monks are seen walking in the front of houses and along the main road. At the same time, you can give alms to Buddhist monks. The most popular item that most people offer is rice. While the monks stand in front of you, you put something you had prepared into the monk's alms-bowl. For the next step, you take off your shoes and kneel down and the monks will bless you. During the blessing, you can pour ceremonial water into a bowl which is dedicated to people who have passed away. When the monks finish with their blessings, the activity is finished. On the Buddhist holy day, you must go to temple if you want to give alms because Monks cannot go outside of the temple.
The Royal Family
It's illegal (lèse-majesté) to show disrespect to royalty, a crime which carries up to 15 years imprisonment. Do not make any negative remarks, or any remarks which might be perceived as disrespectful about the King or any members of the Royal Family. Since the King is on the country's currency, don't burn, tear, or mutilate it - especially in the presence of other Thais. If you drop a coin or bill, do not step on it to stop it - this is very rude, since you are stomping on the picture of the King's head that is printed on the coin. Also, anything related to the stories and movies The King and I and Anna and the King is illegal to possess in Thailand. Almost all Thais, even ones in other countries, feel very strongly when it comes to any version of this story. They feel that it makes a mockery of their age-old monarchy and is entirely inaccurate. In 2007, a Swiss man was sentenced to 10 years imprisonment for spraying graffiti on the King's portrait, although he later expressed remorse and was pardoned by His Majesty personally (quote: "It troubles Me when such harsh sentences are passed.") and deported.
Animal Abuse
Elephants are a large part of Thailand's tourist business, and the smuggling and mistreatment of elephants for tourist attractions is a widespread practice. Be aware that elephants are often separated from their mothers at a young age to be cruelly trained under captivity for the rest of their lives. If you intend to go on an elephant ride, purchase an elephant painting or "use" elephants for other activities please take their mistreatment into account. There are a few ethical animal tourism operators in Thailand such as Elephant Nature Park and Maetang Elephant Park in Chiang Mai.
A depressingly common sight on the congested streets of Bangkok and other tourist centres is elephant begging. During night hours, mahouts (trainers) with lumbering elephants approach tourists to feed the creatures bananas or take a photo with them for a fee. The elephants are brought to the city to beg in this way because they are out of work and are mistreated and visibly distressed under the conditions of the city. Please avoid supporting this cruelty by rejecting the mahouts as they offer you bananas to feed the elephants.
Drugged animals such as lizards and birds are somtimes used by touts as photo subjects. These touts are often seen plying the main tourist beaches of thailand. The tout will take a photo with you and the doped up animal and then demand payment.
Rare and endangered species are often sold at markets for pets, and many other animal products are sold as luxury items. Avoid buying rare pets, leather, ivory, talons, dried sea creatures (such as starfish), fur, feathers, teeth, wool, and other products since they are most likely the result of illegal poaching, and buying them contributes greatly to animal endangerment and abuse.
Other
The head is considered the holiest part of the body, and the foot the dirtiest part. Never touch or pat a Thai on the head, including children. If you accidentally touch or bump someone's head, apologize immediately or you'll be perceived as very rude. Similarly, do not touch people with your feet, or even point with them. If someone is sitting with outstretched feet, avoid stepping over them, as this is very rude and could even spark a confrontation. Squeeze around them or ask them to move. Even if the person is sleeping, it is best to go around, as others are likely to notice. Take care when you sit in a temple to cross your legs under you "mermaid-style" so your feet do not point at any person or statue. Do not pose alongside a Buddhist statue for a photo and certainly don't clamber on them. It's OK to take photos of a statue, but everyone should be facing it. It is considered impolite and disrespectful to visibly sniff food before eating it, particularly when eating in someone's home (this is true even if the sniffing is done in appreciation). Do not audibly blow your nose in public. Also, as doorway thresholds are considered a sanctuary for spirits, it's important not to step on a raised threshold, but rather to step over it. Keep this in mind especially when visiting temples.
In Thailand, expression of negative emotions such as anger or sadness is almost never overt, and it is possible to enjoy a vacation in Thailand without ever seeming to see an argument or an unhappy person. Thai people smile constantly, and to outsiders this is seen as happiness or friendliness. In reality, smiling is a very subtle way to communicate, and to those who live in Thailand, a smile can indicate any emotion — from fear, to anger, to sadness, to joy, etc. "Saving face" is a very important aspect of Thai culture and they will try to avoid embarrassment and confrontation.
In public places (such as large markets) the National Anthem is played over loudspeakers at 8 A.M. and 6 P.M. When this is played, everybody stops what they are doing and stands still, and you should do the same. The Royal Anthem is played in cinemas before the film, and everyone must stand. It lasts about a minute, then everyone will continue where they left off. In MRT and SkyTrain stations in Bangkok, the escalators will also lurch to a halt to prevent a large human pile-up.
Cope
Bring an open mind and a sense of humour. Don't come with too many preconceived ideas about what Thailand is like, as media and friends’ experiences have a habit of distorting reality.
If you're sticking to major cities and tourist areas, don't worry too much about under-packing; you can get hold of any essentials you've forgotten. Essentials are a swimming costume, a day pack, an umbrella in rainy season and some warm clothes if traveling in October to December, as some areas get cool. Some sources say there is no point in bringing a raincoat during the warm rainy season because it is so hot and sticky your raincoat will be uncomfortable. You will only need a couple of changes of clothes as you can get washing done anywhere cheaply. Sandals for when your hiking shoes are too hot can be bought cheaply in Thailand, although large sizes for women are harder to come by. If female and anything above a size 2, busty, or tall, it is often difficult to find clothes that will fit you in any of the Thai shops. If you are male and have a waist more than 38" you will have trouble finding pants. You will largely be limited to backpacker gear (the omnipresent fisherman pants and "Same Same" t-shirts) or Western imports in Bangkok malls, for the same prices as back home or more. While laundry is cheap, it is useful to bring a few changes of clothes, as you may sweat your way through several outfits a day in the Thai weather.
Take enough padlocks for every double zipper to stop wandering hands and lock up your belongings, even in your hotel room. Lock zippers through the lower holes, not the upper ones on the pull tabs — although even this precaution won't help much if you encounter a razor-blade artist.
Take snorkeling gear or buy it on arrival if you plan to spend a lot of your time in the water. Alternatively put up a notice looking for gear from someone who is leaving. A tent for camping if you are a national park buff is a good idea, as is a compass. You might like to bring compact binoculars too if wildlife is your thing. A good map of Thailand is also handy.
Take earplugs for when you're stuck in a noisy room or want to sleep on the bus. Take a mirror for shaving, as often budget places won’t have any. String is very handy for hanging up washing. Cigarette papers can be difficult to find, except in tourist centres. Climbing shoes for rock climbing are useful as Thailand has some of the best cliffs in South-East Asia.
If you have prescription glasses, it is a good idea to bring a spare pair of glasses or contact lenses plus a copy of your prescription. Bring a book you're prepared to swap. A personal music player is great as a huge range of cheap music is available everywhere.
Into the toiletries bag throw sun screen and insect repellent. Mosquito coils are also a good idea. A small pocket size torch / flashlight will come in handy when the electricity goes out or for investigating caves. Passport photos come in handy for visas.

If you plan to travel long distances by motorbike, purchase a good quality helmet, which you can do in Thailand. Last but not least, pack your stuff in plastic bags to stop them from getting wet, especially when travelling in the rainy season or on boats.

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